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That Lyfe is a high energy, urban lifestyle brand was developed with young professional men in mind. It’s a brand that features the latest in men's fashion, new gadgets and entertainment. ICY keeps the modern man up-to-date with the hottest trends.


That Lyfe is for daring and distinctive men with swag who are passionate about adventure, style, music, fashion, sports, politics, humor and of course, beautiful women. Simplyput, ICY covers the gamut on everything that men enjoy! 


That Lyfe brand is about men looking their best, feeling great and taking control of their lives. ICY promotes good health through fitness, nutrition and relationships, career building, and overall general interests of men. 

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